Opinion: Here is a concrete agenda for philanthropy’s investment into AI for good.
Children, who do not have access to internet facilities and gadgets, use laptops in an open-air class outside a house at Joba Attpara village in Paschim Bardhaman district in the eastern state of West Bengal, India. Photo by: Rupak De Chowdhuri / Reuters
This blog was originally published on Devex.
“AI for good” has been the refrain of the past year, and the money is following.
In late 2025, 10 of the largest U.S. foundations committed $500 million over five years to guide artificial intelligence toward human-centered goals. Both traditional and fast-growing AI-aligned funders are putting real money and convening power behind AI deployments designed to target some of the world’s hardest developmental problems. We may be at the precipice of another step change in philanthropic capital, and much of it is likely to come from, and point back toward, artificial intelligence.
Philanthropy and private capital are funding what AI could do — the pilots, research and development, and innovation. The bottleneck is what it would do at scale, and the question almost no one is funding is what it should do.
The next wave of philanthropy must invest at the “should” layer, where the market failures are deepest and the stakes highest, because that is what decides whether we build an AI world worth living in.
Philanthropic capital exists precisely to fund the things markets underfund. But knowing philanthropy has a role to play does not tell us what to fund. For that, it helps to separate three questions that run together in most AI-for-good conversations: what AI could do, what it would do, and what it should do.
Most of the momentum and most of the money sits at the frontier of what the technology makes possible. Private capital has largely funded model capability. Philanthropic capital has followed with what one recent analysis called a technocentric bent: emphasizing the transformative potential of AI for complex problems and urging faster diffusion of the technology to ensure low- and middle-income countries are not left behind.
Model capability is improving at light speed and demonstrating what AI could do to transform how social programs are delivered and how nonprofits themselves operate is important. And where raw thinking power has been the bottleneck to scientific progress, we can expect real gains — new vaccines, faster drug discovery, better seed genetics.
Yet there is still a wide gap between what AI models can do in controlled settings and what a health worker in Kaduna or a teacher in Kolkata can actually use them for.
The question the field needs to answer next is not what AI could do in a research setting, but what it would do when introduced into real health systems, real classrooms, and real welfare programs at scale.
Behavior and institutional change is the barrier for new technology. The risk is that the sector fails to apply the lessons of previous waves of innovation; overinvesting in technical deployments and underinvesting in the public goods, user input, trust building, regulation, institutional change management, evaluation infrastructure, and redress systems that make deployments succeed at scale.
Consider three points on the spectrum:
Filtering the “coulds” through “woulds” goes beyond what is technically possible and prompts a focus on the hard work of listening to users, redesigning workflows, and letting the technology bend around the people rather than the other way around.
What could work is a technical question. What would work is an institutional and behavioral one. What should work is a normative question, and often the one that gets asked last, usually when the damage has been done. In public health, we regulated tobacco advertising after two decades of cancer, and trans fats after a cardiovascular disease epidemic. We started asking whether social media was safe for adolescents years after the harm was measurable in the data. We are extraordinarily good at building things, and extraordinarily bad at pacing their deployment against the institutions that should govern them.
Consider the following:
Questions like these cannot be answered by builders alone, and they will not answer themselves. Answering the “should” question well is inherently collaborative work: It requires the communities most affected at the design table, and it requires governance structures — public, private, and community — capable of driving accountability and redress where needed. If “AI for good” in global development is going to mean anything, these questions have to be asked before deployments, not after.
The stakes are that we build a world in which AI does remarkable things — genuinely massive, and capable of changing behaviour at scale — and simultaneously not a world any of us would actually want to live in.
Closing the gap between what AI could, would, and should do is unglamorous, iterative work.
A concrete agenda for philanthropy at the “should” layer is needed. Here is a nonexhaustive list to get the conversation started:
We have spent our careers watching what happens when smart capital, patient implementers, and community voices line up behind a good idea. AI is a bigger idea than most, arriving at a moment of unusual philanthropic ambition, and the questions being asked are the sharpest the sector has heard in a long time. A technology this powerful, aimed with this much care, and matched by this much capital could shift what is possible in health, learning, and livelihoods for hundreds of millions of people.
After a stretch of unprecedented damage to global development funding and to the data and health systems on which so much depends, we have an unusual opportunity to rebuild.
If the alignment holds — “could” becoming “would,” filtered through “should” — the next decade could be the one global development has been waiting for. It is worth every dollar it takes to get right.
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