Frida is the Regional Director of East and Southern Africa at IDinsight, based in Nairobi, Kenya. She is a medical doctor, public health specialist, entrepreneur, and development and management consultant. Prior to IDinsight, Frida was the Director of Programs at the Center for Health Solutions – Kenya and a consultant at McKinsey & Company’s Africa Delivery Hub; she served most recently as CEO and co-founder of Afyakit Technologies, a Kenya-based start-up that built and operates a health analytics platform for health managers and service providers. Afyakit Technologies was named by WHO as among the 30 top innovations with the highest potential for health impact in Africa. She previously served as a consultant for governments, NGOs, civil society and multilateral agencies across a multitude of sectors including health, human rights, gender, housing, youth employment, city design, and other areas. Her background in public health has led her to focus on issues surrounding HIV, tuberculosis, maternal and child health, supply chains, digital health, as well as public health emergency financing and operations. Frida is a fellow of the Royal Academy of Engineering Life Innovation Fellowships and has published a book examining the Kenya Health System through the lens of tuberculosis case detection. She holds a Master of Public Health degree from the University of Auckland and a Bachelor of Medicine and Bachelor of Surgery (MBChB) degree from the University of Nairobi.