Supporting the Indian Government's Flagship Nutrition Program

Client: Multiple (Bill & Melinda Gates Foundation, key government departments)
Dates of service:
August 2017 - Present
IDinsight service:
Learning Partnership
IDinsight contacts:
Divya Nair, Pulkit Agarwal
Learn more about: AMAL Unit
Lear more about the AMAL Unit’s initiatives:
Agriculture | Capacity Building | Data-on-Demand | Financial Inclusion | Measurement | Sanitation

The Context

The Indian government’s central policymaking unit, NITI Aayog, seeks to transform the country’s 100 poorest districts, which consistently lag on health, education, and economic indicators. The AMAL (Action-focused Measurement And Learning) Unit, set up by IDinsight, is supporting NITI Aayog on the 'Transform Aspirational Districts’ initiative. The initiative aims to significantly improve socioeconomic outcomes in 100+ of India’s poorest districts, home to approximately 250 million people. The thrust of the initiative is to promote an outcomes-based management approach among states and districts, thereby promoting a federal governance structure that fosters competition amongst public entities to chase outcomes while encouraging cooperation to share learnings and best practices.

An initiative of this partnership is to work closely with POSHAN Abhiyaan, a multi-ministerial convergence mission with the vision to ensure attainment of malnutrition free India by 2022.

Malnutrition continues to be a challenge that needs addressing in India despite the government’s continued efforts. Nearly half of India’s children are underweight, and anemia, wasting, and stunting remain common.

The central government’s recently launched new flagship nutrition program, POSHAN Abhiyaan, emerges as a great avenue through which this wider public health challenge could be addressed.

Evidence Needs

IDinsight Service

AMAL Unit first identified key focus areas and challenges around social and behavior change communication and aligned to support POSHAN Abhiyaan. The first major piece of work involved analyzing the development partner ecosystem engaged around the program’s Social and Behavior Change Communication (SBCC). AMAL Unit also conducted a large scale and in-depth survey of pregnant and lactating women across 27 Aspirational districts of India to provide evidence on various aspects of SBCC content and reach for POSHAN Abhiyaan.


Project is ongoing.


Project is ongoing.

HealthIDinsight CommsIndia