Supporting Proximity Designs' Scale and Impact
Client: Proximity Designs
Dates of service: 2018
IDinsight service: Program Diagnosis & Design Support
IDinsight contacts: Lilian Lehmann
Smallholder farmers provide up to 80 percent of the food supply in Asia and sub-Saharan Africa. However, they themselves often struggle with poverty and malnutrition for a variety of reasons, including limited access to markets and services. Proximity Design (Proximity) aims to improve the livelihoods of the 2 million smallholder farmers facing such a challenge in Myanmar by providing financial services, technology, and agronomy education. Proximity has scaled rapidly in the last several years, and now serves more than 100,000 farmers.
Due to Proximity’s rapid growth in recent years, it was necessary for Proximity to identify its high-level measurement objectives to inform programmatic and funding decisions to ultimately inform Proximity’s future expansion and encourage ongoing funding support.
IDinsight performed an advisory exercise to determine Proximity’s measurement needs and to make recommendations for evaluation activities, including several Theory of Change workshops with various business units and the senior leadership team. This work culminated in a Learning and Evaluation Roadmap that will help guide Proximity’s future strategy on measurement.
Based on the advisory exercises, IDinsight’s made several recommendations to Proximity, which included: impact evaluations on its farm advisory and finance programs; strengthening internal monitoring and supporting systems; piloting and assessing an integrated approach to Proximity’s various distinct services; and continuing to build capacity for its internal measurement team.