Jia oversees financial operations, ensures compliance, manages month-end closings and coordinates audits. She is deeply committed to transforming finance into a robust business partner that facilitates and enhances organizational growth and performance. Throughout her career, Jia has effectively optimized working capital, minimized tax liabilities, implemented budgetary initiatives, improved cash flow management, mitigated risks, and spearheaded fundraising endeavours. Dedicated to fostering financial excellence and sustainable growth, she consistently delivers added value to organizations. Before joining IDinsight, Jia was working as Financial Controller at Silverpush, an adtech agency, where she led the accounts and finance functions for the entire group. As a Chartered Accountant by profession and an alumna of IIM Ahmedabad, Jia brings a wealth of expertise and a proven track record of success to her role.