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Impact Measurement Guide

Empowering nonprofits to independently use data to learn, improve, and have a greater impact.

A public good to help non-profits amplify their social impact 

Using evidence effectively helps nonprofits run better programs – which leads to improved lives. Over the past 10 years at IDinsight, we have curated a set of tools that adapt rigorous methodologies to help nonprofits and social enterprises answer their most pressing questions: How do I set my program up for success? How will I know if things get off track? Now, we’re making these resources accessible to a broader audience. We’ve developed the Impact Measurement Guide (now available in beta release): a freely available interactive web application that supports nonprofits and other mission-driven organizations in using evidence. 

OUR GOAL: Make it radically easier and cheaper for nonprofits to use evidence

Through the Impact Measurement Guide, nonprofits can: 

  • Frame questions that can be answered using data 
  • Learn about methods they can use to generate the evidence they need 
  • Use simple and powerful do-it-yourself tools to implement the method of their choice  


THE OPPORTUNITY: Nonprofits need better evidence resources

Nonprofits are responsible for delivering essential services to many of the world’s poorest and most vulnerable people. This is critical work, and these organizations need evidence to optimize program design, improve implementation, and maximize impact.  

However, existing resources do not speak to their needs and constraints. Our user research found that smaller nonprofits are unsure of which evidence-generating method to use, are unaware of resources to guide them,  and/or find such resources laborious to use or unsuited to their needs. Outsourcing evidence generation is usually not viable due to tight budgets.


The Impact Measurement Guide provides an accessible and credible resource that meets nonprofits where they are

We provide a free, interactive web application that supports small and medium nonprofits along the entire evidence journey from program inception to scale.  

The Impact Measurement Guide includes: 

  • A guide to the entire evidence journey 
  • Interactive do-it-yourself resources for developing a theory of change, selecting indicators, and creating surveys 
  • Integrated features to minimize downloads & inputs

Our goal is to have a successful version of the Impact Measurement Guide adopted by thousands of organizations and impact millions of lives over the next five years.


We welcome your feedback!

Have you used the Impact Measurement Guide? Please share your feedback via this form.

Impact Measurement Guide by IDinsight

For inquiries regarding the Impact Measurement Guide, please contact